Nicotine salts remain the most popular e-liquid choice in the UK thanks to their smooth inhale and fast nicotine delivery. But the biggest question new and experienced vapers both ask is:
“Should I use 10mg or 20mg nic salts?”
This fully updated 2026 guide breaks down the real differences, who each strength is best for, expert recommendations, and first-party data from I Love Vapour customers across 11 years of helping smokers switch.
Quick Summary: 10mg vs 20mg (At a Glance)
| Feature | 10mg Nic Salts | 20mg Nic Salts |
|---|---|---|
| Nicotine Strength | Medium | High |
| Best For | Light–Medium Smokers | Medium–Heavy Smokers & Disposable Users |
| Throat Hit | Smooth | Stronger, more cigarette-like |
| Flavour Impact | More flavour clarity | Slightly muted due to strength |
What’s the Real Difference Between 10mg and 20mg?
Nicotine strength affects:
- How strong the nicotine hit feels
- How quickly cravings disappear
- How smooth or harsh the inhale is
- How often you need to vape
Both strengths are designed for pod systems such as Argus, XLIM, XROS, Crystal Plus and similar refillable kits.
First-Party Data: What ILV Customers Actually Buy
Based on thousands of sales from I Love Vapour stores (2011–2026):
- 68% of new vapers start on 20mg nic salts
- 41% of disposable users later step down to 10mg
- 22% of heavy smokers stay on 20mg long-term
- Most light smokers prefer 10mg after the first month
This aligns with what we see daily in-store: most beginners think they need 20mg, but many settle comfortably at 10mg once cravings stabilise.
Who Should Use 20mg Nic Salts?
20mg is ideal for users who need a strong, fast nicotine hit similar to cigarettes or disposable vapes.
Choose 20mg if you:
- Smoked 15–20+ cigarettes per day
- Used disposables regularly
- Get intense cravings
- Need fast nicotine delivery
Who Should Use 10mg Nic Salts?
10mg is smoother, less intense, and better suited for lighter smokers or those stepping down.
Choose 10mg if you:
- Smoked fewer than 10 cigarettes per day
- Find 20mg too strong or dizzying
- Want more flavour clarity
- Are reducing nicotine intake
How 10mg vs 20mg Feel When Vaping
| Experience | 10mg Nic Salts | 20mg Nic Salts |
|---|---|---|
| Throat Hit | Mild–Smooth | Medium–Strong |
| Nicotine Speed | Moderate | Fast (cigarette-like) |
| Flavour | Clear, smooth | Slightly muted |
Expert Opinion: Sian, 11 Years Helping Smokers Switch
“After helping thousands of smokers switch at I Love Vapour, the pattern is always the same — if you were a heavy smoker or used disposables, start on 20mg. If you were a light-to-medium smoker, 10mg is usually perfect. The goal is satisfaction without feeling overwhelmed.”
“Most vapers drop to 10mg naturally once their cravings stabilise. Switching is a journey — not a race.”
Signs You're Using the Wrong Nicotine Strength
20mg is too strong if:
- You feel light-headed
- You vape once or twice and feel “nic-sick”
- The hit feels harsh
10mg is too weak if:
- You are chain-vaping
- You still crave cigarettes
- You feel unsatisfied between puffs
FAQ: 10mg vs 20mg Nicotine Salts
Is 20mg twice as strong as 10mg?
Yes — 20mg contains double the nicotine per ml, delivering faster satisfaction.
Is 20mg too strong for beginners?
It depends on your smoking history. Heavy smokers are normally fine; light smokers may prefer 10mg.
Does 20mg taste different?
Yes — 20mg can slightly mute flavour compared to 10mg.
Can I switch between 10mg and 20mg?
Absolutely. Many vapers use 20mg in the morning and 10mg later in the day.
What strength is closest to disposable vapes?
20mg nic salts are the closest match.
Final Recommendation
Start with 20mg if you were a heavy smoker or used disposables.
Start with 10mg if you were a light or medium smoker, or prefer smooth flavour.
Still unsure? Visit any I Love Vapour store or message us — we’ll match you to the perfect strength based on your smoking history and the kit you're using.